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Jumeirah Emirates Towers, Sheikh Zayed Rd, Trade Centre, Dubai, UAE

February 10, 2022

Test Detergent Creative Activation

Following the unforgettable product launch by our team, Pars Hayat detergent products (Test) aims to generate considerable awareness of its product’s capabilities and features. To achieve this goal, we have devised a creative BTL marketing campaign that combines technology and innovation. Our strategy involves setting up a portable booth equipped with an engaging Augmented Reality (AR) game that will showcase the benefits of Test detergent in a fun and interactive way.


  • Tasks

    Creative & Art Direction, Production Management

  • Client

    Pars Hayat - Test

  • Tags

    Activation, Campaign, Creative, Sampling