The Instagram page of the Sunnyness juice brand had been inactive for over two years and there had been no activity on it. On the other hand, the strategies of the brand had undergone major changes. As a modern marketing requirement where brands must have an active presence on social media, the marketing team and I, as the head of visual communications of Marina Holding, decided to reactivate this page with a strong start based on the new strategies.
We had recently developed a new strategy for the brand and had also decided to don’t continue using the brand ambassador in our advertising and communication activities. On the other hand, we had introduced new products with creative flavors. With all these developments, the previous paths of social media were not applicable. Therefore, after careful analysis and continuous ideation, we reached four main categories for creating Sunnyness social media content, which you will see these contents in the below based on these categories.