We’ve designed a creative digital campaign for Domino Dairy Company based on increasing awareness and product positioning strategy for flavored milk and desserts rather than chips and crisps.
Brief
Here comes Domino, concerned about healthier snacks for kids and here we go designing the Back-to-School campaign where we encourage schoolers to get it started with Domino’s flavored milk and desserts rather than chips and crisps. Go for dairy products kiddo! In the meantime, NO to breakfast-ditching is a must, cause that’s what plays the key role to concentration all day long!
Characters
Dealing with schoolers & their parents! Well, how about a little tickle to noble faces in their schoolbooks? The secret they could go up the ladder of success revealed! Healthy fuel is what makes creative ideas pop up.
First Character Design
Second Character Design
Third Character Design
Fourth Character Design
Enjoy the process
Bags
You’re an athlete? Pack up some milk.
A schooler? Pack up some dessert next to milk to make it look more tempting.
Keep in mind your stuff should keep company with appealing ones of Domino. For all ages with different walks of life- schoolers, architecture students, athletes…, you name it- relevant backpacks have been designed to keep different products in.
Compare Different Bags
Compare Different Bags
Decorative and Lifestyle
Interact with Users
What we value is quality interaction with audiences.
We’ve come up with two playful paths; One is to ask about a famous verse from Ferdowsi with a touch of the video content and another is to ask about Marie Curie’s discovery, already presented in the video.
The team
Creative Team
— Kaveh Kazemee
Creative & Art Director
— Soheyla Firooz Ranjbar
Creative Manager
— Narges Norozi
Copywriter
Project Management
— Sara Moslemi
Account Director
— Nilofar Haririan
Account Executive
Art Team
— Reza Ansari
Director-Modeling-Rendering-Composite
— Mina Babapour
Animator
— Mahshad Mohebi
Character Design
— Ehsan Noori
Character Modeling
— Farshad Shamayel
Rig
Art Team
— Mostafa Kazemkhani
Motion
— Amir Rostami
Music & Sound Design
— Arezoo Seifi
Photographer
