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+98 912 6626 966
Email: kaveh.kazemee@gmail.com
Campaign Digital
October 1, 2020

Domino BTS

We’ve designed a creative digital campaign for Domino Dairy Company based on increasing awareness and product positioning strategy for flavored milk and desserts rather than chips and crisps.

 

 

  • Strategy

    Awareness Campaign, Product Positioning

  • Tasks

    Creative & Art Direction, Photography, Copywriting

  • Client

    Domino Dairy Company

  • Tags

    Campaign, Digital

Brief

What
Comes Next!

Here comes Domino, concerned about healthier snacks for kids and here we go designing the Back-to-School campaign where we encourage schoolers to get it started with Domino’s flavored milk and desserts rather than chips and crisps. Go for dairy products kiddo! In the meantime, NO to breakfast-ditching is a must, cause that’s what plays the key role to concentration all day long!

What_comes_out!

Characters

What
Comes Out!

Dealing with schoolers & their parents! Well, how about a little tickle to noble faces in their schoolbooks? The secret they could go up the ladder of success revealed! Healthy fuel is what makes creative ideas pop up.

First Character Design

FERDOWSI

Second Character Design

PARVIN E'TESAMI

Third Character Design

MARIE CURIE

Fourth Character Design

ISAAC NEWTON

Original Videos

Ferdowsi and Domino
Parvin E'tesami and Domino
Marie Curie and Domino
Isaac Newton and Domino

Enjoy the process

Backstage Video

Domino Back to School Campaign - Backstage

Bags

What Comes in Backpacks!

You’re an athlete? Pack up some milk.
A schooler? Pack up some dessert next to milk to make it look more tempting.
Keep in mind your stuff should keep company with appealing ones of Domino. For all ages with different walks of life- schoolers, architecture students, athletes…, you name it- relevant backpacks have been designed to keep different products in.

Compare Different Bags

Kids vs Teenagers

Before After

Compare Different Bags

Students vs Athletes

Before After
Domino Back to School Campaign - Bags

Decorative and Lifestyle

Photography

Interact with Users

What comes above all!

What we value is quality interaction with audiences.
We’ve come up with two playful paths; One is to ask about a famous verse from Ferdowsi with a touch of the video content and another is to ask about Marie Curie’s discovery, already presented in the video.

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The team

Meet Our
Professional Team.

Creative Team

— Kaveh Kazemee
Creative & Art Director

— Soheyla Firooz Ranjbar
Creative Manager

— Narges Norozi
Copywriter

Project Management

— Sara Moslemi
Account Director

— Nilofar Haririan
Account Executive

Art Team

— Reza Ansari
Director-Modeling-Rendering-Composite

— Mina Babapour
Animator

— Mahshad Mohebi
Character Design

— Ehsan Noori
Character Modeling

— Farshad Shamayel
Rig

Art Team

— Mostafa Kazemkhani
Motion

— Amir Rostami
Music & Sound Design

— Arezoo Seifi
Photographer

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